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IDC Helps Workplace Strategies Win Senior Services Project (4/20/03) In a perfect example of how the collaborative enterprise IDC is intended to work, Workplace Strategies Inc. of Winston-Salem has achieved growing success in the non-profit sector, largely due to the influence of Envi Studio, a fellow member and IDC affiliate. That collaboration resulted in Workplace teaming up with Envi Studio in its presentation on the Senior Services project in Winston-Salem, NC. Drawing on the respective strengths of both firms in programming and concept design, as well as Envi Studio’s experience in the sector, the IDC team has been selected to work on the first phase of Senior Services of Winston-Salem’s new facilities. Workplace Strategies, as the local firm, will be the lead firm on the project. “Because of our collaboration with Jeanne Mercer-Ballard, and her interest in the non-profit sector, we have opened our eyes to a new market segment”, says Alicia Hardin, President of Workplace Strategies Inc. “Jeanne is challenged by getting the most design value for each dollar spent, and the non-profit sector is a great match with her personal values and commitment to the community. Largely because of our interaction with her, we have recently been involved in three Triad region projects involving non-profits’ facility needs. It’s very rewarding work on many levels.” A full article on the Senior Services project as it appeared in the 4/11/2003 edition of the Triad Business Business Journal follows: Winston-Salem Senior Services plans $4M campaign Contributing Writer, Triad business Journal WINSTON-SALEM --Senior Services in Winston-Salem plans to launch a capital drive in fall 2004 to raise $4 million. The drive would fund the first of three buildings the group wants to develop on 10 acres, worth $1.7 million, donated last June by R.J. Reynolds Tobacco. The first, roughly 20,000 square feet, would combine and expand operations now at two sites. "We cannot progress and meet the community's needs without a different and larger and better building," says Richard Gottlieb, president and CEO. Formed in 1974 to help the elderly stay out of nursing homes and live with dignity in their own homes, Senior Services has worked to keep pace with rapidly rising demand, he says. Its annual budget, for example, has increased to $3.2 million from $300,000 in 1981, when Gottlieb was named CEO, while its staff has expanded to 78 from 12, and its volunteer corps has grown to 1,500 from several hundred. Forsyth County's elderly, with more than 50,000 people ages 60 and older in 2000, are expected to total roughly 80,000 in 2020, nearly four times the rate of growth projected for the county overall. The group leases 5,000 square feet in Tobacco Square on Oak Street off Cherry Street for its administrative offices, back-office support and staff for home-care services, lunches served at five sites, case management and helpline that handles 8,000 calls a year. It also leases 2,000 square feet at Augsburg Community Center at Pilot and Broad streets for its Meals on Wheels operation, including the area where volunteers pick up meals. Those sites cannot handle existing and growing needs for
parking, programs, storage and meeting space, Gottlieb says. Meals on
Wheels, for example, delivers 670 hot meals a day, has a waiting list
of 120 people and involves 1,000 volunteers every month or two. Senior Services has hired Workplace Strategies to design the workspace for the first building, roughly 20,000 square feet, on the new campus at Shorefair Drive and 30th Street across from the Dixie Classic Fairgrounds. Senior Services will study the feasibility of the drive and hire fund-raising counsel. John W. Burress, chairman of John W. Burress Inc., chairs the drive, and Vic Flow, president of Flow Lexus, chairs the building committee. Separate drives will be needed for the other two buildings, including a second adult day-care Alzheimer's center and a health and wellness center. Two years ago, Senior Services opened an 11,300-square-foot Alzheimer's center near Wake Forest University Baptist Medical Center, financed through a $4 million drive, that has seen a 150 percent increase in enrollment, with 225 participants last year. Senior Services also offers corporate programs for employees caring for parents.
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